Katie Delahaye Paine

Katie Delahaye Paine, aka The Measurement Queen (@queenofmetrics), has been a pioneer in the field of communications research and measurement for more than three decades. In 2018 she was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award given for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication.

Katie has also been a leading promoter of standards in the public relations and social media measurement field. She is a founding member of the Institute for Public Relations Measurement Commission and contributed to the creation of the Barcelona Principles and the first standards of measurement for social media.

She founded three measurement companies, The Delahaye Group (now Cision) and KDPaine & Partners Inc. (now Carma) Her latest venture, Paine Publishing, consults with a broad range of organizations and non-profits to design and develop measurement programs, conduct research and train staff on measurement best practices. She also offers a series of 8 week training courses in all aspects of measurement. With literally hundreds of posts, ebooks and manuals, her website www.PainePublishing.com is `the industry’s most comprehensive source of information about best practices in communications measurement. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, Measuring the Networked Nonprofit: Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.