Kira Caban

Kira Caban is a seasoned communications leader with 15+ years of experience helping high-growth startups and established brands cut through the noise with data-driven, attention-grabbing storytelling. As Head of Strategic Communications at Instawork, she leads media relations, thought leadership, and messaging efforts that have fueled the company’s rapid rise, earning coverage in The Wall Street Journal, Bloomberg, The Washington Post, and more, and driving over 1 billion UVM in a single year. Kira is a frequent media spokesperson on outlets like NBC News and CBS News and has contributed to Fast Company and Newsweek on workforce trends and the future of work. Kira was recently named a 2025 finalist for ‘Media Professional of the Year’ by PR Daily and has been named one of PR News’ Top Women in PR. Kira is passionate about helping companies tell their stories and build trust through the power of media.