Lauren Compton

Lauren Compton leads APCO’s global intelligence team in guiding and enhancing strategy through a deep understanding of organizations, their operating environments, their key audiences and the impact they deliver. For two decades, Compton has advised clients on building data-driven communications, marketing and advocacy strategies, drawing on her expertise in stakeholder opinion research, media landscape analyses, and strategy and planning for integrated campaigns.

Compton has worked across industries, geographies, issues and stakeholders, but the sectors in which she has spent most of her career include energy, health, education and social impact. Her work has encouraged advocacy for polio eradication, improved student support and access to community college institutions and helped leading utility executives navigate high stakes reputational challenges.

Compton previously worked for an American Marketing Association Top 50 primary market research firm, where she honed her skills as a professional moderator, explored consumer opinion and led ethnographic studies for telecommunications, consumer electronics and health care companies.  She graduated from the University of North Carolina at Chapel Hill with a Bachelor of Science in Business Administration and holds a RIVA professional moderator certification.