Linda Thomas Brooks
Chief Executive Officer - PRSA
Linda Thomas Brooks, PRSA’s Chief Executive Officer, is responsible for all program, financial, and operational aspects of the organization. Reporting to and collaborating closely with PRSA’s Board of Directors, she guides the development and implementation of PRSA’s strategic vision and plan, as well as the programs and policy positions necessary to support the membership.
Since joining PRSA in 2021, Thomas Brooks has had the opportunity to meet members from across PRSA’s 110 Chapters, 14 professional Sections, and interact with members of PRSSA, PRSA’s student organization. She has been able to bring her experiences intersecting communications, marketing, media and technology to the role, helping communicators navigate through current challenges in the profession.
Through her previous role as President and CEO of the Association of Magazine Media, Thomas Brooks gained experience in driving systemic change and structural realignment. While there she led an organization which provided business, research, marketing and government affairs support to hundreds of media client brands. She has been at the forefront of industry change in her role as Executive Vice President, Managing Director of General Motors Mediaworks, a media strategy and investment unit representing all the divisions and brands within General Motors. She and her team were responsible for approximately $750 million in annual media spending.
Other pivotal career experiences included serving as President, Ingenuity Media at The Martin Agency and working with innovative technology companies such as Trilogy and Gear Digital, an omni-channel, full-service agency which she co-founded and served as President.
Thomas Brooks has been recognized with many industry awards, including being named an Ad Age Women to Watch, as well as one of Folio’s Top 100 Execs and one of the Leading Woman in Automotive Marketing. She has also been presented with an AWNY Impact Award for Mentoring and was inducted into the AAF Advertising Hall of Achievement. She is one of the founding executives of the nonprofit Institute for Advertising Ethics.
Thomas Brooks graduated from The Ohio State University with a degree in journalism. She resides in Westchester County, N.Y.