Lisa Zlotnick

Lisa Zlotnick is Head of Brand PR at SHEIN, where she loves crafting data-driven campaigns that spark genuine conversations and tap into what people actually care about. Zlotnick is behind memorable brand experiences like SHEIN's Love Chapel, House of Sleigh, and music festival activations that surprise and delight in all the right ways. Before joining SHEIN, she led PR for Nintendo of America at Golin, supporting the launch of Nintendo Switch, high-profile celebrity partnerships, and The Super Mario Bros. Movie. What drives Zlotnick is her belief that great marketing happens when strategy meets heart. She has a knack for turning consumer insights into campaigns that feel authentically human, and she thrives on collaborative partnerships that push creative boundaries. Zlotnick is equally passionate about mentoring and creating an environment where ideas can flourish. At the end of the day, she's all about creating work that both measures well and emotionally connect.