Lynn Godfrey

Lynn Godfrey is the SVP, Chief Experience Officer for Blood Cancer United® (formerly The Leukemia & Lymphoma Society), the largest global nonprofit focused on blood cancer patient support, research, and advocacy. Leading an award-winning, multidisciplinary marketing, digital, and communications team, she stewards the Blood Cancer United brand to drive patient impact, revenue growth, and audience engagement. An expert in transformative marketing, Lynn led the organization through a multi-year full-scale rebranding effort, and under her strategic direction, her team’s work has resulted in the organization garnering recognition on Fast Company’s lists of Brands that Matter (2022) and Best Workplaces for Innovators (2023). A seasoned executive and thought leader with +20 years of experience in vision-driven innovation and brand transformations in non-profit, public, and corporate sectors, Lynn has delivered results for such leaders as the Girl Scouts of the USA, American Red Cross, PBS Kids, Nickelodeon, and American Express. Lynn’s thought leadership has been featured in Forbes, and she sits on the Forbes Nonprofit Council. Launching her career in advertising at Young and Rubicam, she earned her BA from Wesleyan University and a master’s at Northwestern’s Kellogg School of Management.