Social Media Manager - Alaska Airlines
Maddie Richter is the social media manager at Alaska Airlines. A marketer with 12 years of experience ranging from agency account and project management to client-side marketing management and social media, she has also spent years working in photo and video production, content creation, and copywriting. She started her tenure at Alaska Airlines in 2018, working as a creative producer in the in-house brand studio. The past three years have been spent as a social media team of one at Alaska, single-handedly managing all aspects of all organic social channels, including strategy, planning, creative direction, some content creation, publishing, and reporting and analytics.