Mirza Germovic

Mirza is the Head of Strategic AI Advisory at Edelman Intelligence. He leads the firm's AI client advisory business, helping clients strategically integrate generative AI into their marketing and communications functions. Mirza has spent over a decade working with B2B partners and AI technologies, with a focus on driving innovation at both unicorn start-ups and Fortune 100 enterprises. His work spans across creative, television production, digital media, e-commerce, and direct-to-consumer operations. Prior to joining Edelman, Mirza held positions at The Walt Disney Company in digital media & innovation. Mirza received his bachelor's degree from Georgetown University.

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