Social Media Strategist, Content Creator
Nicole is a journalist turned social media strategist and content creator. Her notable career includes companies such as The New York Times (where she handled UGC, social media, and off-platform content on the widely popular 1619 Project) and ABC News which helped shape her journalistic expertise while giving her the room to grow in the digital and social media space.
A maestro in social media strategy, she’s transformed brands on social, from The Daily Beast to NBCLX to HubSpot's business newsletter The Hustle, by weaving compelling narratives, strong visuals, and wit leading to record-setting impressions, views, and readership.
And Nicole isn't just a social media expert for other brands. As she has done in her clever op-eds for publications like The Daily Beast and The Week, she sparks thought-provoking conversations on TikTok and Instagram with a healthy serving of relatable humor to an audience of 10s of thousands. What’s her secret? Masterfully using journalistic skills and comedy to dissect difficult subjects involving culture, race, and feminism while ensuring all facets are explored.