Nikki Ziolo

Nikki Ziolo is Head of Product & Partner Communications at Samsara, the connected operations platform powering the physical economy, where she leads communications strategy and earned media for the company's major product and technology announcements.

Most recently, she helped spearhead Samsara's Generative Engine Optimization strategy — launching media campaigns designed to influence AI engines — achieving measurable gains in citations across LLMs and top rankings over competitors in AI search. She holds AI certifications from AI Media Upgrade and Samsara's AI Bootcamp, and has built communications-specific AI agents to drive efficiency across her team's day-to-day workflows.

A global communications leader with more than 15 years of experience across fintech, SaaS, IoT, and cybersecurity, Nikki previously led communications for PayPal's global enterprise merchant organization — responsible for $20 billion in annual revenue. Prior to PayPal, she spent a decade at Highwire PR and Next PR advising brands including GitLab, IBM, PwC, and Trustwave.