Paavana Kumar

Paavana Kumar helps major advertisers, retailers, e-commerce companies and agencies navigate the rapidly evolving intersection of advertising law, consumer protection, and emerging technologies. A trusted advisor to brands pushing creative and technological boundaries, Paavana focuses on the legal and ethical implications of integrating generative AI and agentic AI tools into e-commerce, retail, and marketing content and solutions. She guides clients in responsibly deploying these tools while managing regulatory, reputational, and consumer trust risks. 

She regularly counsels advertising agencies and brands on how to leverage AI to drive innovation in social commerce, influencer collaborations, dynamic pricing, and personalized customer experiences. She helps clients proactively address compliance challenges, including transparency, algorithmic bias, disclosure obligations, and the responsible use of consumer data in AI-powered environments. Her work is grounded in practical, business-focused advice that enables companies to experiment and grow, while staying ahead of regulatory scrutiny. 

In addition to her AI work, Paavana is a recognized authority on subscription programs and the automatic renewal and negative option laws in all 50 states. Her deep understanding of these regulations, coupled with her expertise in mitigating “dark pattern” risks, make her a key partner for brands designing seamless, legally sound customer journeys. She also regularly advises on comparative and discount pricing practices, tariffs and surcharges, influencer marketing, sweepstakes and promotions, loyalty programs, cause marketing, text and email campaigns, and high-profile entertainment and sports partnerships.