Rachael Edwards

Rachael Edwards is a Social Media Director, producer, audience development strategist and UGC creator known for building culturally relevant social ecosystems that drive brand resonance and measurable impact. She has driven social initiatives for legacy editorial brands, entertainment companies, and enterprise health platforms, including Allure (Conde Nast), Roc Nation, POPSUGAR, Healthy Roots Dolls, and WeightWatchers. Rachael approaches social as both a discipline and a storytelling engine, creating experiences that expand reach, build trust, and translate attention into meaningful brand value. With experience across beauty, entertainment, music, health, and wellness, she executes creative vision, editorial instinct, and data-driven strategy to help brands of any size grow audiences and deepen community connection.

You can follow her work and career journey at: @rachaelthelord across all social media platforms.