Chief Innovation and Global Diversity Officer - Visit Philadelphia
Rachel Ferguson is Visit Philadelphia's chief innovation and global diversity officer. In this role, she helps grow the leisure tourism segment by identifying and leading marketing programs focused on multicultural and multigenerational travelers and new geographic markets. She leads the diversity, equity and inclusion program, communications and oversees revenue-generating partnerships. Under her leadership, the organization launched award-winning campaigns to attract Latinx travelers (Filadelfia—You Gotta Feel It), LGBTQ audiences (Philadelphia Pioneers on the Road to Stonewall), women (City of Sisterly Love) and manages multiple initiatives to attract African-American travelers. In 2020, she oversaw the creation and launch of Love + Grit, a podcast that she co-hosts. Before Visit Philadelphia, she worked as a communications executive at CBS New York for seven years. She's served on the board of directors of the Susan G. Komen Foundation and the Communications Advisory Committee of the U.S. Travel Association.