Rob Bernstein

Rob Bernstein is Chief Innovation Officer at Ketchum, where he brings more than 25 years of expertise in creative, content strategy, digital and social media, technology and innovation. His extensive body of media work spans everything from paid and organic creative to Generative AI and includes award-winning digital campaigns for such brands as the FDA, Estee Lauter, Jeep and Mastercard. Prior to Ketchum, Rob oversaw IPG Mediabrands’ digital arm, Reprise, as N.A. Managing Director. He also launched IPG Mediabrands’ social media practice and led consultative teams for brands including Merck, Coca-Cola, American Express, and Amazon across e-commerce, paid search and social, mobile and creative/production.

Before agency life, Rob worked as a senior editor and journalist at such publications as PC Magazine, Wired, Men’s Journal and Maxim. He also headed the digital division at WWE, where he launched the media company's award-winning online network app and its YouTube Channel. He has appeared as a digital expert on Good Morning America, CBS Evening News, CNN, and Fox News.