Brand Storytelling During a Crisis

August 4-5, 2020

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Sidney Alvarez

Director of Storytelling & Social Strategies - Edison Electric Institute

Sidney Alvarez, a multi-Emmy Award-winning television journalist, is responsible for social media strategies and content development for Edison Electric Institute (EEI). At EEI, Sidney uses his television background to develop cutting-edge content for the energy industry in the form of videos that entertain, educate, and inspire. He created and hosts a 30-minute television show and podcast, "Plugged In," which focuses on wide-ranging energy and sustainability topics and how they affect our daily lives.