Brand Storytelling During a Crisis

August 4-5, 2020


Sonia Acosta

Director of Brand Content - Girl Scouts of the USA

Sonia Acosta is a seasoned, bilingual (Spanish) marketer, brand storyteller, and motivational author based in Miami Beach, FL. She currently serves as Director, Brand Content for Girl Scouts of the USA where she owns consumer-facing brand voice and has played a key role in creating equitable content for Latinx audiences across the country. Sonia’s academic background includes Advertising, Mass Communication/Journalism, and business (Go Gators and Ramblers!). She is an eternal optimist, a champion for authenticity and diversity, and a proud Cuban American who consistently uses her love of storytelling to inspire action, create connection, and provide value. Learn more about her at