Ralph Lauren CEO exiting amid ‘different views’ on marketing
As millennials shun the once-iconic brand, the chief executive who succeeded the company’s founder departs—with $10 million in severance. Stockholders do not fare quite so well.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
The man who succeeded Ralph Lauren as head of his eponymous clothing company is stepping down less than 18 months after taking the job.
“Stefan and I share a love and respect for the DNA of this great brand, and we both recognize the need to evolve,” said the 77-year-old Lauren, who stayed with the company as creative director and chairman. “However, we have found that we have different views on how to evolve the creative and consumer-facing parts of the business. After many conversations with one another, and our Board of Directors, we have agreed to part ways.”
Larsson will walk away with a $10 million severance package.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)