Ready to craft a content strategy? Answer these questions first

Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.

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Crafting a successful content strategy requires a comprehensive approach that’s flexible enough to adapt to your evolving needs.

If you’re just starting out (or reworking your content strategy entirely), answer the questions below with your team:

1. Brand

2. Objectives

3. Personas

4. Existing content insights

Unless you’re concocting a content strategy from scratch, you probably already have content living online. Examine and audit your current content, and use those insights to drive your new content strategy. With your team, answer:

5. Measurement methodology

6. Journey or lead mapping

7. Messaging platform

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