Reebok and CrossFit athletes give commuters a lift
After escalators in Stockholm’s subway stopped working, a marketing stunt sought to give Swedish travelers a break from climbing the stairs.
Swedish agency The Viral Company, working on behalf of Reebok, recognized an opportunity when escalators in Stockholm’s subway went out and people were forced to walk up a flight of stairs.
The agency reached out to a local CrossFit gym to help create this lawsuit waiting to happen:
From AdWeek:
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