Reebok and CrossFit athletes give commuters a lift

After escalators in Stockholm’s subway stopped working, a marketing stunt sought to give¬†Swedish travelers a break from climbing the stairs.

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Swedish agency The Viral Company, working on behalf of Reebok, recognized an opportunity when escalators in Stockholm’s subway went out and people were forced to walk up a flight of stairs.

The agency reached out to a local CrossFit gym to help create this lawsuit waiting to happen:

From AdWeek:

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