Reheating the Thanksgiving brand

If Thanksgiving had a PR team, how could it draw some attention to a holiday that is often overshadowed?

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We can all use a reminder to focus on being thankful for family, friends, food and our many blessings, but the warm, fuzzy ideas of togetherness and gratitude are far from trending these days, as the Thanksgiving brand gets gobbled up by other holidays and happenings. Here’s how the Thanksgiving brand can be revived (and if you feel the brand you represent is overshadowed by more popular competitors, how you can do the same).

Knowing your stuff(ing)

There is more to Thanksgiving than what we learn in elementary school. The holiday has a history of inconsistent positioning and brand erosion.

The practice of bountiful harvest celebrations dates back millennia and circles the globe. Notable Thanksgiving-style feasters include the Egyptians, Greeks, Romans, ancient Jews and Native Americans.

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