Reimagining PR ‘rules’ to keep pace with the times

Common tenets about measurement, ‘bridging’ tactics, and never ever going ‘off the record’ might not offer the best guidance for today’s communicators. Here’s a fresh perspective.

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Some rules were made to be broken—or bent, or even smashed to bits.

Many customer service professions have unwritten rules about how work is carried out. 

In public relations, they include: 

Some have been dictated by clients, others by PR pros.  

Our industry is evolving, so our approach to clients’ communications needs should stay fluid. 

With this in mind, let’s consider a new perspective: 

Quality supersedes quantity.

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