For Women’s History Month, the PR industry is taking a closer look at the role women play in leadership across organizations.
It’s a point that has been driven home over the course of the COVID-19 crisis, as women have dropped out of the workforce at a higher rate than men, a trend that threatens to erase decades of gains for women participation in the workplace. What was already an achievement gap or a “glass ceiling” for women has only been exacerbated by WFH, loss of childcare and school closings.
However, many see this as an exciting time for women in a profession that has never been more appreciated in the organizational structure.
“It’s such an exciting time in women’s leadership in comms and marketing,” says Holly Wheeler, vice president of global brand marketing for Wrangler. “The industry is going through so much disruption and with that comes opportunity. Those who are motivated and excited by opportunity will thrive.”
Closing the gap