REI’s #OptOutside sparks brands to follow suit

More outdoors retailers announce they will close on Black Friday. Marketing experts say this move is good for brand value.

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What’s better than a hashtag that goes viral?

How about one that you can piggyback onto only to reap accolades from employees and consumers?

This is the case with Outdoor Research, Clif Bar and Gregory Packs, which have joined REI’s #OptOutside movement and opted to close its stores on Black Friday this year.

Here’s what Clif Bar said:

We couldn’t agree more #REI – outside does make our lives better! High fives to you and your team for encouraging…

Posted by Clif Bar on Wednesday, October 28, 2015

REI is pleased with the move:

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