It’s that time of year when long-lead editors are pulling together winter editions. November and December media are rife with gift guides and lifestyle pieces that bring in readers and big advertising bucks—not to mention prime media placement for your clients.
Just last week there were already a few queries on Help A Reporter Out for holiday media. If you don’t have your hook handy, it’s time to start planning any long-lead holiday PR.
Even short-lead targets require longer lead times around the holidays than you might expect. In 2008, PRNewser released this friendly reminder: It’s Never Too Early To Start Your Holiday Pitching, citing that there were already 23 pages of holiday-themed press releases—all before Halloween.