Report: 62% of comms pros faced an ethical challenge in the past year
As the media landscape transforms and rampant misinformation frays social norms, communicators must adhere to a rigorous code of ethics. Here’s what you need to know.
As shifting social norms and new technologies continue to upset the balance of power for marketers and communicators, a new report suggests many are grappling with the ethics of their activities.
In the North American Communications Monitor for 2020-2021, produced by the Plank Center for Leadership in Public Relations, ethics are on the mind of many in the PR field in the U.S. Six in 10 comms pros report having at least one encounter with an ethical dilemma in the past year:
Interestingly, internal communicators were more likely to report ethical dilemmas than their external counterparts:
More than 38% of internal communication specialists said they faced ethical issues in their work last year, compared with 36.7% who report overall communication as their area of expertise.
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