Report: 88 percent of Twitter users follow one brand

TechCrunch reports that Twitter’s vice president of global brand strategy, Joel Lunenfeld, told a conference this week that “that 88 percent of Twitter users follow at least one brand, and that more than half of users follow six or more brands.”

While Lunenfeld acknowledged there’s plenty of opportunities to engage with fans and other brands for free, the real value is in the paid campaigns, obviously.