Report: 95 percent of ‘green’ products make false claims
Greenwashing has reached epidemic proportions, says ad firm Ogilvy & Mather.
That’s according to a study by marketing company TerraChoice, which found that 95 percent of 5,000 items in U.S. stores falsely claimed to have an ecological benefit.
The Los Angeles Times first reported the story, which points to a growing skepticism among consumers when it comes to buying anything that claims to help the environment.
The L.A. Times explains “greenwashing”:
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