Social Media Report: Apple to unveil new iPhone on October 4 The company’s new CEO Tim Cook will lead the big event. If the rumors prove true, Cook will likely be upstaged by the new product he’s showing off. By Kevin Allen@kevin_j_allenSept. 22, 2011 SHARE Ragan Insider Premium Content But will Cook be upstaged by the product he’s introducing? If it’s the iPhone5 as some, including All Things Digital, are speculating then the answer is yes. According to All Things Digital: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.