Report: Bad news about businesses travels ‘at the speed of sound’

A story in Canada’s Globe and Mail offers important lessons for PR pros.

If your company isn’t, it could—and probably will—burn you.

The Globe and Mail in Canada reports:

Whether it’s an environmental disaster or rumours of bedbugs, embarrassing news for business can travel at the speed of sound.

Today, every crisis has the potential to go viral on the Internet through social media such as Twitter and Facebook.

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