Report: Communication a top trait that audiences want from CEOs

According to data from Morning Consult, ‘communicativeness’ is more likely to be associated with female leaders than with male execs.

What are the top traits that leaders must have to be successful in the post-COVID environment?

According to the Morning Consult, an ability to communicate well is near the very top.

(Image via Morning Consult)

“Communicative” is third at 46%, but communicators will be responsible for several of the traits that round out the top 10, including “accountable” at No. 2 and “positive” at No. 6. Realistically, the executive comms function will be working hard to establish all of these personality traits for their top leaders.

Unsurprisingly, what we think of our leaders—and what we expect from them as people—is highly gendered. Interestingly, female leaders were more likely to score high on traits like “transparency,” which was both the 12th-most-cited characteristic that was desirable for leaders to have—and more commonly associated with how women lead (24%) compared with men (11%).

(Image via Morning Consult)

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