Report: Communicators must lead transformation efforts

In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change.

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The current moment is one of generational, groundbreaking change—and communicators should lead the movement.

That’s the thesis of a new Arthur W. Page Society report advocating for the role of communications and communications leaders in business enterprise. The report, an exhaustive review of over 200 CCOs and their organizations from around the world, lays out a case for the CCO to become the “pacesetter” for change in the modern workplace.

“CEOs across industries and regions are driving the greatest wave of transformation in generations,” the report states. “It is striking that not only are so many companies changing simultaneously, but many are changing into the same kind of company. … We also see ample evidence that CCOs are playing a key role helping CEOs transform their companies by defining, reinforcing or reviving corporate character – the unique, differentiating identity of the enterprise. At the same time, new digital capabilities are helping CCOs to engage stakeholders, authentically and effectively.”

A pathway to leadership

How can the communicator become the organizational leader who ensures changes are sustained and who guides top executives into new and profitable business models?

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