Also: Ryanair’s chief takes heat over Muslim comment, Krispy Kreme debuts delivery for ‘leap day,’ PR pros identify the top trends in 2020, and more.
We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. Participants will get a copy of the results.
Also: Peeps introduces new flavors, social media doesn’t boost recruitment, chime in on our social media careers survey, and more.
Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.
The CEO shared insights into his agency’s annual Trust Barometer for a room full of executives and communicators in Chicago. His main message: It’s time for business leaders to step up.
What other ways do your peers show their worth? What tools are they using? Which social media metrics are tops? New research from Talkwalker delivers the crucial answers.
Also: Nvida, Amazon and Sony pull out of Mobile World Congress event amid coronavirus fears, Chipotle offers free guacamole, Justin Bieber and Quavo rack up donations, and more.
Also: TV to see more Reddit content, Lego’s lofty sustainability goal, make your voice heard in our readership survey, and more.
How should the social media juggernaut feature in your content and messaging strategy for the coming year and beyond? Check out this graphic.
Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more.
Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Understanding an array of customer personas can guide tactics for landing and keeping them.
Also: Google turns data into storytelling for Black History Month, how to extend your video’s shelf life, backlash over Aldi UK’s ‘poverty porn,’ and more.
Also: Lyft’s restructuring to cut 90 jobs, the importance of featuring news releases within your newsroom, take our reader survey, and more.
Also: WeatherTech to thank veterinarians in Super Bowl ad, JPMorgan Chase to lay off hundreds, PR Daily seeks your input, and more.
Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more.
