Ted Kitterman
Study: Employees want more employer-offered retraining
Many organizations haven’t offered any continuing education in over a year, says a Clutch study. Here’s what that means for your team.
Research & Audit
Beki Winchel
Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings
Also: Quirky risks of working at home, Twitch chief says ‘sorry’ to a former streamer, and Amazon scores with a guinea-pig-themed café.
Ted Kitterman
Every generation uses social media daily
Are you looking to target older consumers? Perhaps you want to reach ascendant demographics like the millennial generation. Either way, social media is a potent tool.
Raphael Bemporad, Briana Quindazzi and Liz Schroeter Courtney
Survey: Gen Z consumers are skeptical about most businesses
This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.
Beki Winchel
Bud Light’s Area 51 joke, a groundswell for podcasts, and Circle K’s sexist misstep
Also: A clever marketing insight from a Utah youth, how IPR creates buzz through video, and Berkeley nixes genders-specific terms.
Sara Staffaroni
10 key questions for gauging employee satisfaction
A hefty paycheck is not enough these days to retain talent. Regular surveys provide valuable feedback for enhancing workplace culture, career growth opportunities and other key factors.
Delaney Kline
How to add personality to your PR pitch
Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties.
Ted Kitterman
Report: Consumers want to be entertained on social media
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more.
Beki Winchel
Report: 83% of journalists use Twitter—but most still want email pitches
A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.
Ted Kitterman
Study: Executives don’t recognize the value PR can offer
Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.
Tina McCorkindale
Study: Journalists a top source for providing accurate news
Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.
