Also: Google sued over copyright claim, Ford and McDonald’s team up for caffeinated sustainability, how execs are involved in PR efforts, and more.
Also: More Black Friday consumers purchased online than ever before, Facebook adds ‘fake news’ notice after pressure from Singapore, what ‘business acumen’ really means, and more.
A Ragan survey on compensation and culture will enable communicators to see how they fare industrywide. Plus, there are perks for participants.
Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more.
How are the marketing honchos looking to invest their time and money? Here’s what PR pros should know to stay competitive.
Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020.
The contracting news industry has seen a concentration of staffing in those three major cities. What does that mean for communicators trying to land coverage in other markets?
Also: Fortnite goes silent to build anticipation, Jim Beam offers fans an Airbnb experience, ‘debt-free’ degrees for Chipotle employees, and more.
A new survey from Clutch reveals many businesses aren’t proactive enough in protecting their reputation. The guide offers steps you can take immediately to safeguard your brand.
With technology and the gig economy disrupting many traditional PR functions, how can agencies and departments alike prepare for the future?
As communicators try to forecast their coming year, some are planning to increase investment in technology. Others look to hire new team members. Everyone is counting on change.
Most are optimistic about their allocations, with 85% predicting they will either increase or hold steady.
In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change.
Also: Nestle touts luxury KitKats, YouTube warns millions about phishing scam, ‘extraordinary nastiness’ KO’d Disney’s Twitter deal, tapping employees’ climate stances, and more.
When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work.
