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A new survey from Clutch reveals many businesses aren’t proactive enough in protecting their reputation. The guide offers steps you can take immediately to safeguard your brand.
With technology and the gig economy disrupting many traditional PR functions, how can agencies and departments alike prepare for the future?
As communicators try to forecast their coming year, some are planning to increase investment in technology. Others look to hire new team members. Everyone is counting on change.
Most are optimistic about their allocations, with 85% predicting they will either increase or hold steady.
In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change.
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When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work.
The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protestors have revealed cracks in public perception of the Asian business hub.
The majority of U.S. employees believe they should use their voice to speak on current topics, even if it’s critical of their employer.
Fewer content marketers used influencers in 2019 than they did in 2018, but those that did take advantage of influencer marketing were pleased with the results.
When asked their preference about having employers speak out on hot social issues, people are divided. Conservatives are more likely to favor silence.
The internet giant has faced a series of PR crises stemming from employees’ words and actions, circulated memos and political grandstanding. The company hopes to move on.
It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study.
Many organizations haven’t offered any continuing education in over a year, says a Clutch study. Here’s what that means for your team.
