Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.
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We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. Be sure to check out our full list.
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Results from the brief survey will be shared at Ragan’s Media Relations and Measurement Conference on April 7.
As the business community looks to drive change around diversity, equity and inclusion in the workplace, the research shows five common challenges that must be addressed.
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.
Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.
Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots.
Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more.
Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more.
According to data from Morning Consult, ‘communicativeness’ is more likely to be associated with female leaders than with male execs.
Also: Disney’s ‘The Mandalorian’ applauded for an inclusive hire, Hasbro debuts ‘Grown Up’ Play-doh, many organizations are still bracing for layoffs, and more.
Also: Carters offers personalized videos from Santa, a Halloween costume encourages voting, 68% of agency executives have altered their offerings during COVID-19, and more.
