Study: Consumers see PR and marketing as interchangeable

A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage.

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Is the merging of marketing and PR functions diluting PR’s credibility?

For decades, there has been a basic assumption about the need for separation between earned media and marketing duties. PR pros focused on reputation management, media relations and brand awareness. Marketers helped sell your product and generally played by different rules.

However, in today’s communications landscape, many functions of the PR pro are merging with those of marketing departments. Many PR pros now herald the PESO model as the winning solution, employing connected marketing and PR efforts.  

Yet is this blurring of lines diluting the power of public relations to establish authenticity and credibility?

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