PR study Archives

Ragan Insider | Beki Winchel

Report: Measuring PR’s value remains communicators’ top challenge

A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle.

Ragan Insider | Ted Kitterman

Study: Consumers see PR and marketing as interchangeable

A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage.

Ragan Insider | Frank Strong

Survey: PR moving in-house at many organizations

As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.

Posts Tagged ‘PR study’