Report: Hyatt is most engaging brand on Twitter

A new report by digital PR firm Immediate Future, which examines how brands are using Twitter, gave Hyatt’s @HyattConcierge account—and it’s roughly 5,200 followers—a 100 percent score for “engagement.” Matt Parsons, of TTG News , said the report defines engagement as “actively entering into discussions with people on Twitter” and “entering into the spirit of the community and posting updates that are specifically designed for Twitter, rather than sim…