Report: Links shared on Facebook have longer life than on Twitter

Link-shortening service Bitly says the ‘half life’ of links posted to Facebook is 3.2 hours compared with Twitter’s 2.8 hours. Adjust accordingly.

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Link-shortening service Bitly has published data showing that the “half life” of links that are tweeted and posted to Facebook is generally around three hours. The term “half life,” according to Bitly, refers to the amount of time a link will nab half of the clicks it will ever get after it has reached its peak.

Here’s the most revealing nugget of truth that Bitly shares from its data analysis:

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