At least that’s the assessment from Management Today reporter Jeremy Hazlehurst, who proclaims in a recent feature that the PR profession is stronger than ever.
Hazlehurst points to the number of communications professionals who are finding themselves at the executive level (or at least with a direct line to those who are).
According to Hazlehurst:
“PR people are starting to make it to the top of businesses. John Fallon, ex-corporate affairs chief at publisher Pearson, will become its CEO next year. At pharmaceuticals giant GlaxoSmithKline, Duncan Learmouth, ex-head of global communications, took charge of a new emerging markets division in 2010. The director of the Institute of Directors is Simon Walker, formerly of City spinners Brunswick. And our prime minister was once head of comms for Carlton Television.”
But it’s clear the profession’s future—even in the job market—lies in social and digital. Hazlehurst writes: