Report: More than 77 percent of moms are influenced by social media

The consumer audience makes the majority of purchase decisions for several products. If you’re looking to reach them, place your messages online.

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Marketers, don’t underestimate the power mothers hold.

New data from SCG Advertising and Public Relations show that the consumer group is a powerful audience in the digital economy.

SCG executive vice president Michael Cherenson calls moms “an economic juggernaut, affecting huge segments of the market and driving many of the most important buying decisions.

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