Report: Most- and least-respected brands

A recent study revealed organizations that scored high in terms of favorability and familiarity, along with those that failed to hit the mark. 

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Brands tend to live and die by their reputation, which is why studies like the one Tenet Partners just released are worthy of our consideration.

Tenet looked at the most and least respected brands based on their familiarity and favorability among customers.

First, let’s take a look at the big winners. Here are the top 10 most respected brands in 2015:

1. The Coca-Cola Company

2. PepsiCo

3. The Hershey Company

4. Bayer

5. Johnson & Johnson

6. Apple

7. Harley-Davidson

8. IBM

9. Microsoft

10. GE

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