Report: Nano-influencers offer big upsides for marketers

You can have the same audience size for the money, but smaller, engaged audiences will offer a better return on investment. Here’s how you should realign your strategy.

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Over the last few months, Talkwalker has extensively researched what’s happening in influencer marketing across the world, with input from over 800 communication and PR specialists.

This all culminated in our Global State of Influencer Marketing Report 2019.

In the research, a clear opportunity has arisen for brands to increase their influencer outreach, potential engagement, and ultimately, without increasing their expenditure.

It’s time for brand managers to focus on micro-influencers and nano-influencers, the next generation of influencer marketing.

The stats

The report shows that influencer marketing was deemed important or a top strategic priority by 69 percent of the professionals we interviewed. However, 71 percent of these individuals use 50 influencers or fewer.

That’s where the opportunity lies: Brands should be working with significantly more influencers.

What’s holding marketers back?

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