The role of the communicator has never been more valuable to an organization.
As many companies and groups look to engage employees and external stakeholders with regard to the coronavirus crisis, the communicator has become a key player and is starting to receive long-overdue recognition.
According to a survey from Peppercomm and the Institute for Public Relations, the communicator has been a major resource for the C-suite.
Eight out of 10 respondents say the communication function is “very involved” in communicating internally about COVID-19 and 75% say the CEO is “very involved.”
There is also a positive score for most leaders on this crisis, with 90% saying their leadership team has handled the COVID-19 crisis effectively.
Tina McCorkindale, president and CEO for the Institute of Public Relations, and Steve Cody, founder and CEO for Peppercomm, agree that this crisis has given communicators an extraordinary opportunity to show their value.