Report: PR can help steer the business world toward a more sustainable future
A story in The Guardian looks to Edward Bernays, one of the so-called fathers of PR,’ for a way forward, suggesting public relations could be an agent of global change.
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That’s the question The Guardian is posing, suggesting that we can learn valuable lessons from the “Father of PR.” (For more on Bernays’ legacy, see our recent post from Bob Kenney.)
Guardian writer Stephanie Draper breaks it down:
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