Media Relations Report: PR can help steer the business world toward a more sustainable future A story in The Guardian looks to Edward Bernays, one of the so-called fathers of PR,’ for a way forward, suggesting public relations could be an agent of global change. By Kevin Allen@kevin_j_allenAug. 7, 2011 SHARE Ragan Insider Premium Content That’s the question The Guardian is posing, suggesting that we can learn valuable lessons from the “Father of PR.” (For more on Bernays’ legacy, see our recent post from Bob Kenney.) Guardian writer Stephanie Draper breaks it down: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.