Report: PR pros aim to increase online reputation monitoring

What consumers say about your organization can quickly spread through digital channels, affecting your brand image. Many small-business communicators prepare by tracking.

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What people say about your organization can either bolster or erode your brand reputation, especially in the digital media landscape.

Where an organization’s announcement or tweet can go viral in a matter of minutes, more PR pros are tapping into monitoring their organizations’ online reputations—including communicators of smaller organizations.

A recent Clutch report of small business PR pros revealed that 88 percent monitor their organizations’ online reputations at least every quarter, with many aiming to be more proactive in 2019.

Two-thirds of small business PR pros use social media to keep tabs on their organizations’ reputations. However, social media channels aren’t the only place people can talk about your organization.

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