According to the annual StevensGouldPincus survey of PR agencies, profitability at firms spiked to 18.6 percent of revenues. That’s a significant boost from 2009, when profitability was at a four-year-low of 13.5 percent, and nearly that of pre-recession, 2007 levels of 19.7 percent.
The survey by the New York-based merger and managing consulting firm StevensGouldPincus included 105 PR agencies in the U.S. and Canada. The firm has conducted the survey since 2002.
StevensGouldPincus broke down survey results even further: