Report shows PR is missing the boat on social media

An upcoming ZDNet survey found a “huge disconnect” between what clients need and expect from social media and what PR agencies are giving them. “Asked what they are doing in social media, most agency responders said something like, ‘We’re on Twitter,’ as though that alone is a credential worth hiring,” the report’s authors said. “There was little recognition of the prior need for thinking through objectives and strategizing before deciding on social m…