Report: Social media leads the way in online advertising

In a new survey from The Manifest, 86 percent of companies say they invest in social media ads. Fewer than half invest in more advanced techniques like retargeting.

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The internet is an indispensable tool for finding new customers and driving sales.

According to the Pew Research Center, 89 percent of Americans use the internet to find new products and services, research potential purchases and generally navigate their lives. This means that your organization must have an online presence to achieve meaningful growth.

A new survey from The Manifest analyzes how companies are marketing themselves online, getting responses from 501 marketers from across the U.S. The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace.

Are you investing in online marketing?

According to the survey, only 66 percent of companies invest in online advertising. Though that number represents a majority of organizations, it’s far lower than the estimated 89 percent of consumers who use the internet.

The survey team asserts that online marketing is an essential tool for a modern business.

It writes:

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