Report: The majority of Americans say declining union membership is bad

The data highlights the potential danger an anti-union message could have for companies looking to solidify their reputation as an employer of choice.

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In 2021, a heavy-handed anti-union message could backfire.

With a red-hot labor market, ongoing fallout from the “Great Resignation” and a reckoning over workplace conditions for so-called “essential” workers who endured severe COVID-19 risks while taking home industry minimums in wages, the American worker has the upper hand. And that means there is an increasing interest in union membership and labor organizing.

From the failed union drive at an Amazon facility in Bessemer, Alabama (which could see a second round of voting due to a legal challenge), to reports of workers at a Starbucks in Buffalo, New York, seeking a union vote, workers are sending the message that they don’t feel taken care of by their organizations.

And organizations that take a heavy-handed approach to fighting union efforts could suffer as a result.

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