Social Media Report: Twitter in ‘advanced talks’ to buy TweetDeck Whether or not the deal goes through, PR professionals should know the seven steps to mastering this social media platform. By Michael SebastianApril 18, 2011 SHARE The Wall Street Journal reported on Monday that Twitter is in “advanced talks” to buy TweetDeck for roughly $50 million. TweetDeck is a social media platform that enables users to navigate one (or multiple) Twitter feed(s). To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.