Report: What influencers require to partner with brands

Most marketers have used the tactic in their campaigns, and 94 percent said it was effective. Which social media heavyweight should you work with, though? Consider these findings.

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Ragan Insider Content

If you think influencer marketing is a joke or a passing fad, it’s time to reconsider.

A recent Linqia study found that 86 percent of marketers have used influencer marketing, and a whopping 94 percent have found the tactic effective.

As the skeptics join the converted on partnering with social media stars to boost campaigns, the questions turn to who—as in who should be your partner(s) on the exciting journey?

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