Marketing Report: Young adults ‘more forgiving toward brands’ JWT London is calling the mixed group of millennials and Generation Xers the ‘resilients’ because of its ‘youthful optimism’ and ‘buoyancy.’ By Kevin Allen@kevin_j_allenMarch 25, 2014 SHARE Ragan Insider Premium Content • Take on extra work (35 percent more likely) • Purchase items to resell for profit (20 percent more likely) • Start their own business (11 percent more likely) They are also willing to make sacrifices, such as: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.