Report: Young adults ‘more forgiving toward brands’

JWT London is calling the mixed group of millennials and Generation Xers the ‘resilients’ because of its ‘youthful optimism’ and ‘buoyancy.’

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• Take on extra work (35 percent more likely) • Purchase items to resell for profit (20 percent more likely) • Start their own business (11 percent more likely)

They are also willing to make sacrifices, such as:

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